Some of Europe's top women golfers could
be swapping the fairways for the catwalk this season as a result of the
Ladies European Tour (LET) agreeing to form a partnership with DenBosch
Golf Fashion Week. Because of the new partnership, the first global
Golf Fashion Week is taking place at Brabanthallen in the Netherlands
from March 5-11. More than 500 VIP guests will be invited to the
world-class event, which will feature an invitational golf tournament,
cocktail party and discount golf clubs fashion week. The Ladies
European Tour players are being asked to model in the show, based on
Milan Fashion Week. The LET's professional golfers are also being
invited to play taylormade r11 irons in the Golf Fashion Week
Invitational: a unique tournament where all of the participants will be
judged not only on their golf, but also on their attire. Their score
will consist of a net nine-hole front nine score and a 'back nine score'
based on the player's fashion credentials according to the celebrity
judges. The winner of this tournament, therefore, may not be the best
golfer, but rather the best dressed participant. Alexandra Armas, the
LET's executive director explained that the event will reinforce the
Tour's core values, which are "chic, diverse and engaging". "Through
this event, we will have the opportunity to show the world of fashion
who we are," she said. "We would like to show that the Ladies European
Tour is not only a company dedicated to promoting and developing
women's golf tournaments, but also that our members are chic, diverse
and engaging individuals with the skills and talents to compete on and
off the course. "The agreement with Golf Fashion Week will give the LET
the opportunity to promote itself in the fashion world through the
media partner taylormade rbz irons Weekly and also directly to the major
brands in attendance at the show. "Our members will have the
opportunity to show their skills away from the golf course at the r11
taylormade driver Fashion Week Extravaganza. And through the raffle, the
LET will also have the opportunity to show its support for the charity
Pink Ribbon." The co-chairman of the Golf Fashion Week, Auke Hempenius,
commented: "Golf Fashion Week is thrilled to partner with the Ladies
European Tour. "It is no co-incidence that the LET is the first
professional players' tour to partner with us. Let's face it: women are
more fashion conscious than men. "The LET will assist us in presenting
taylormade r9 driver Fashion Week as we have intended it: a global
multi-media golf fashion happening where Fashion meets Golf. We are
looking forward to welcoming staff and players of the LET to Den Bosch
in the Netherlands in March for a truly memorable event." The LET has a
strong connection with the Netherlands. The tour currently has six
members from the country including Christel Boeljon, a member of the
victorious European Solheim Cup team in Ireland in September, who was
the first ever Dutch player on the team in the 22-year history of the
event.
No comments:
Post a Comment