Some of Europe's top women golfers could be swapping the fairways for the catwalk this season as a result of the Ladies European Tour (LET) agreeing to form a partnership with DenBosch Golf Fashion Week. Because of the new partnership, the first global Golf Fashion Week is taking place at Brabanthallen in the Netherlands from March 5-11. More than 500 VIP guests will be invited to the world-class event, which will feature an invitational golf tournament, cocktail party and discount golf clubs fashion week. The Ladies European Tour players are being asked to model in the show, based on Milan Fashion Week. The LET's professional golfers are also being invited to play taylormade r11 irons in the Golf Fashion Week Invitational: a unique tournament where all of the participants will be judged not only on their golf, but also on their attire. Their score will consist of a net nine-hole front nine score and a 'back nine score' based on the player's fashion credentials according to the celebrity judges. The winner of this tournament, therefore, may not be the best golfer, but rather the best dressed participant. Alexandra Armas, the LET's executive director explained that the event will reinforce the Tour's core values, which are "chic, diverse and engaging". "Through this event, we will have the opportunity to show the world of fashion who we are," she said. "We would like to show that the Ladies European Tour is not only a company dedicated to promoting and developing women's golf tournaments, but also that our members are chic, diverse and engaging individuals with the skills and talents to compete on and off the course. "The agreement with Golf Fashion Week will give the LET the opportunity to promote itself in the fashion world through the media partner taylormade rbz irons Weekly and also directly to the major brands in attendance at the show. "Our members will have the opportunity to show their skills away from the golf course at the r11 taylormade driver Fashion Week Extravaganza. And through the raffle, the LET will also have the opportunity to show its support for the charity Pink Ribbon." The co-chairman of the Golf Fashion Week, Auke Hempenius, commented: "Golf Fashion Week is thrilled to partner with the Ladies European Tour. "It is no co-incidence that the LET is the first professional players' tour to partner with us. Let's face it: women are more fashion conscious than men. "The LET will assist us in presenting taylormade r9 driver Fashion Week as we have intended it: a global multi-media golf fashion happening where Fashion meets Golf. We are looking forward to welcoming staff and players of the LET to Den Bosch in the Netherlands in March for a truly memorable event." The LET has a strong connection with the Netherlands. The tour currently has six members from the country including Christel Boeljon, a member of the victorious European Solheim Cup team in Ireland in September, who was the first ever Dutch player on the team in the 22-year history of the event.
Fashion 2013
Monday 24 December 2012
driver for fashion week
Some of Europe's top women golfers could
be swapping the fairways for the catwalk this season as a result of the
Ladies European Tour (LET) agreeing to form a partnership with DenBosch
Golf Fashion Week. Because of the new partnership, the first global
Golf Fashion Week is taking place at Brabanthallen in the Netherlands
from March 5-11. More than 500 VIP guests will be invited to the
world-class event, which will feature an invitational golf tournament,
cocktail party and discount golf clubs fashion week. The Ladies
European Tour players are being asked to model in the show, based on
Milan Fashion Week. The LET's professional golfers are also being
invited to play taylormade r11 irons in the Golf Fashion Week
Invitational: a unique tournament where all of the participants will be
judged not only on their golf, but also on their attire. Their score
will consist of a net nine-hole front nine score and a 'back nine score'
based on the player's fashion credentials according to the celebrity
judges. The winner of this tournament, therefore, may not be the best
golfer, but rather the best dressed participant. Alexandra Armas, the
LET's executive director explained that the event will reinforce the
Tour's core values, which are "chic, diverse and engaging". "Through
this event, we will have the opportunity to show the world of fashion
who we are," she said. "We would like to show that the Ladies European
Tour is not only a company dedicated to promoting and developing
women's golf tournaments, but also that our members are chic, diverse
and engaging individuals with the skills and talents to compete on and
off the course. "The agreement with Golf Fashion Week will give the LET
the opportunity to promote itself in the fashion world through the
media partner taylormade rbz irons Weekly and also directly to the major
brands in attendance at the show. "Our members will have the
opportunity to show their skills away from the golf course at the r11
taylormade driver Fashion Week Extravaganza. And through the raffle, the
LET will also have the opportunity to show its support for the charity
Pink Ribbon." The co-chairman of the Golf Fashion Week, Auke Hempenius,
commented: "Golf Fashion Week is thrilled to partner with the Ladies
European Tour. "It is no co-incidence that the LET is the first
professional players' tour to partner with us. Let's face it: women are
more fashion conscious than men. "The LET will assist us in presenting
taylormade r9 driver Fashion Week as we have intended it: a global
multi-media golf fashion happening where Fashion meets Golf. We are
looking forward to welcoming staff and players of the LET to Den Bosch
in the Netherlands in March for a truly memorable event." The LET has a
strong connection with the Netherlands. The tour currently has six
members from the country including Christel Boeljon, a member of the
victorious European Solheim Cup team in Ireland in September, who was
the first ever Dutch player on the team in the 22-year history of the
event.
fashion photography
The world of fashion photography is seen as one of the most glamorous careers in the world and whilst this is probably true, there is an incredible amount of hard work, graft and of course talent squeezed into every successful fashion photography project.Fashion is much more than women’s clothes although this is a large part of it. Men’s fashion has never been more popular and fashions for children are always a trendy addition to any website. However fashion photography projects represent more than just clothing. In this 21st century it is expected that technology plays a front row part in the future of fashion photography projects. This means not only the use of hi-tech photographic equipment and innovation but also that the subjects being photographed are represented in such a way as to highlight the technological age. In short, technology sells as does fashion so the successful amalgam of these represents some explosive fashion photography.
High fashion, hi-techBecause cutting edge fashion photography has moved so far from the knitting pattern images of stiffly posed models and one-colour backdrops, its appeal open to a wider audience and can therefore be used to sell a wider range of products. For instance a model wearing designer fashions can be successfully photographed using the latest mobile phone or tablet with neither product detracting from the other and all this can be done within a variety of backdrops leading to quirky, dreamlike or fantasy representation.
Properly stage managed then, the new look of fashion photography today successfully blends products: the latest winter collection paired with designer jewellery , children’s clothing paired with the latest toys, urban style for men coupled with the latest model of car. There are many possibilities for this form of cross-coordinating photography which opens the door to partnership advertising and exciting dynamics. There is no more powerful marketing tool than the professional photograph with a touch of genius behind the camera lens. The key to successful fashion photography is visual stimulation.
Fashion photography that works then is about much more than the subject; it’s about creating a unique combination of style, product, backdrop and creativity which, when put together, works beautifully and sells any type of product.
High fashion, hi-techBecause cutting edge fashion photography has moved so far from the knitting pattern images of stiffly posed models and one-colour backdrops, its appeal open to a wider audience and can therefore be used to sell a wider range of products. For instance a model wearing designer fashions can be successfully photographed using the latest mobile phone or tablet with neither product detracting from the other and all this can be done within a variety of backdrops leading to quirky, dreamlike or fantasy representation.
Properly stage managed then, the new look of fashion photography today successfully blends products: the latest winter collection paired with designer jewellery , children’s clothing paired with the latest toys, urban style for men coupled with the latest model of car. There are many possibilities for this form of cross-coordinating photography which opens the door to partnership advertising and exciting dynamics. There is no more powerful marketing tool than the professional photograph with a touch of genius behind the camera lens. The key to successful fashion photography is visual stimulation.
Fashion photography that works then is about much more than the subject; it’s about creating a unique combination of style, product, backdrop and creativity which, when put together, works beautifully and sells any type of product.
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