Tuesday 18 December 2012

Fashion advertisements

It is no surprise then that big fashion names like Marc Jacobs, Prada, Coach and Dolce and Gabbana have all made fashion cameos in Hollywood films. Having the starring actress carry a specific designer handbag or designer wallet on their arm in one movie will make that designer big money. Recently, Louis Vuitton created a line of luggage for a major “role” as an advertisement for the Darjeeling Limited movie. A collection of large, rust colored leather bags with silk screened jungle animals on them created the necessary prop for Owen Wilson, Adrian Brody and Jason Schwartzman. Louis Vuitton must have paid an enormous sum of money in order to have the luggage a prominent fixture in almost every scene. As a popular movie, the luggage well so well advertised that talk about the luxury luggage was unavoidable. Due to their popularity, the luggage is going to be auctioned off and the money will go to charity. Other mentionable movies that fashion has made a dramatic cameo that no one can forget- the movie, The Devil Wears Prada, a blatant ad for Prada as well as a hoard of other designers like Chanel and Dolce and Gabbana too. The movie is about a young woman, Anne Hathaway, who takes a job as an assistant to a cantankerous editor of a fashion magazine, Meryl Streep. Other notables is the famous movie scene in the 1980’s when Michael J. Fox wore Calvin Klein underwear in the movie Back to The Future and was called Calvin throughout the movie because “his name” was stitched in them.it is same.



Zoolander may be the one movie that had a hundred famous models wearing designer clothing and acting in the movie- but none of the clothing’s labels were revealed except the reporter, Christine Taylor, who is labeled as wearing “Kmart” and not having any fashion sense, tells the protagonist at the end of the movie that she wasn’t wearing Kmart- but JC Penny! Nationally known as bargain clothing, it’s hard to tell if Kmart or JC Penny paid for any extra advertisement for this humorous movie, or if their notorious cost savings labels had the last laugh.

 

No comments:

Post a Comment